We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys in Europe from a logistics center in Germany as well as in Switzerland with our own warehouse.
We attach great importance to the quality of our products, that they are up to date, pedagogically valuable and inspire children and adults alike.
Thank you for visiting our website
amplay AG
Our brands
Game that people
brings closer together
LEGO® Lighting
Sets & Components
Indoor & Outdoor Action
Games from USA
The Social Media
Card Game
Woodworking machines
for children hands
Cardboard figures crafting
Play & Exhibit
DUPLO® & BRIO®
Connect & build new
Wooden family games
played with fingers
Classic children's games with
having fun with movement
With creative accessories
from old Neus tinkering
Swiss wooden board-
game - Save the trees
Numbers & Numbers
playfully learn to understand
