We are a dynamic and independent distribution company based in Lucerne. We distribute classic and innovative toys in Europe from a logistics center in Germany as well as in Switzerland with our own warehouse.

We attach great importance to the quality of our products, that they are up to date, pedagogically valuable and inspire children and adults alike.

Thank you for visiting our website

amplay AG

Our brands

Game that people
brings closer together

LEGO® Lighting
Sets & Components

Indoor & Outdoor Action
Games from USA

The Social Media
Card Game

Woodworking machines
for children hands

Cardboard figures crafting
Play & Exhibit

Connect & build new

Wooden family games
played with fingers

Classic children's games with
having fun with movement

With creative accessories
from old Neus tinkering

Swiss wooden board-
game - Save the trees

Numbers & Numbers
playfully learn to understand